Exhibition

Masters Series: Paul Rand

The School of Visual Arts (SVA) announces the Second Annual American Graphic Design Symposium and establishes new honor—the Masters Series.

As the School of Visual Arts embarks upon its 41st year, SVA is pleased to announce what has been established as SVA's newest honor—the Masters Series. Each year, an individual who has created and contributed a significant body of work within the graphic design, advertising, or illustration fields will be honored with a comprehensive one-man retrospective exhibition. Paul Rand is the first recipient of the Masters Series retrospective exhibit. A true American original, Mr. Rand is one of the founders of what today is called “American graphic design.” Mr. Rand, who has influenced contemporary design as a designer, teacher, and writer, is widely acclaimed for his logo designs for IBM, UPS, and Westinghouse. The “Paul Rand Retrospective” will be on view at the School of Visual Arts Museum from October 1 - 25, 1988. In the same month, Rand will be the featured speaker at The Second Annual School of Visual Arts Symposium on the History of American Graphic Design. “Modernism and Eclecticism II” on significant American design and designers of the Twentieth Century, and will present the views of distinguished designers. On October 8th and 9th, Rand will be joined by: Saul Bass, Andy Grundberg, Steven Heller, Tibor Kalman, Maud Lavin, Roland Marchand, Victor Margolin, Noel Martin, Phil Meggs, Nick Polites, Richard Prelinger, Arlen Schumer, Douglas Scott, Marc Trieb, and Lorraine Wilde. The symposium is coordinated by Steven Heller, Art Director of The New York Times Book Review Section, and Richard Wilde, Chairman of the SVA Media Arts Department. Lectures, interviews, discussions, and films will be presented at the symposium, and SVA invites participation from all persons interested in the field. The symposium fee is $85.00 per person. All proceeds will benefit the SVA Scholarship Fund and are tax-deductible.