From developing strategy to analyzing data, students will be introduced to fundamental elements of marketing and develop a clear understanding of how each of those tools is used, including strategies to reach audiences, content, traditional advertising, and digital advertising.

WHEN

Fridays, November 21, December 5, and 12

3:00 – 6:00pm

WHO

BFA Advertising and BFA Design

WHERE

The Pekoe Group ad agency @ 1460 Broadway