BFA Design Curriculum
To earn a Bachelor of Fine Arts degree in Design at SVA, students must complete 120 credits as follows:
- 72 credits in studio art courses
- 30 credits in humanities & sciences courses
- 15 credits in art history courses
- 3 elective credits from among the undergraduate course offerings
First-Year Requirements
First-Year Requirements
The BFA Design program offers students curriculum options in the first year, which may be selected from the schedules that follow.
Sample Schedule 1
ADD-1010 Principles of Visual Language I
ADD-1015 Principles of Visual Language II
AHD-1010 European Painting: Late Gothic to Romanticism
AHD-1021 History of Art and Design in NYC
DSD-1005 Thinking Design
DSD-1040 Fabrication and Innovation
FID-1130 Drawing I
FID-1135 Drawing II
HCD-1020 Writing and Thinking NYC
HCD-1025 Writing and Literature
SMD-1020 Foundations of Visual Computing
Sample Schedule 2
ADD-1010 Principles of Visual Language I
ADD-1015 Principles of Visual Language II
AHD-1010 European Painting: Late Gothic to Romanticism
AHD-1021 History of Art and Design in NYC
DSD-1005 Thinking Design
DSD-1050 Visual Computing in the Studio I
DSD-1055 Visual Computing in the Studio II
FID-1130 Drawing I
FID-1135 Drawing II
HCD-1020 Writing and Thinking NYC
HCD-1025 Writing and Literature
Sample Schedule 3
ADD-1010 Principles of Visual Language I
ADD-1015 Principles of Visual Language II
AHD-1010 European Painting: Late Gothic to Romanticism
AHD-1015 Modern Art: European (and American) Painting From Realism to Pop
or AHD-1016 Non-European Art Histories
or AHD-1017 Ancient and Classical Art
DSD-1005 Thinking Design
FID-1130 Drawing I
FID-1135 Drawing II
FID-1220 Painting I
HCD-1020 Writing and Thinking NYC
HCD-1025 Writing and Literature
SMD-1020 Foundations of Visual Computing
Second-Year Requirements
Second-Year Requirements
Requirement A
Students must take one semester of:
DSD-2005 Design Thinking
DSD-2020 Graphic Design I
DSD-2025 Graphic Design II
DSD-2050 Fundamentals of Typography I
DSD-2055 Fundamentals of Typography II
DSD-2060 Intermediate Drawing I
DSD-2065 Intermediate Drawing II
DSD-2090 Click, Touch, Move: Designing for Interactive Experiences I
DSD-2095 Click, Touch, Move: Designing for Interactive Experiences II
AHD-2127 History of Graphic Design: The Late 19th Century to the Present
Requirement B
Students must take two of the following courses:
ADD-2030 Advertising Fundamentals I
ADD-2035 Advertising Fundamentals II
DSD-2169 Experimental Book Art
DSD-2172 Zines
DSD-2186 Originality
DSD-2189 Creative Curiosity
DSD-2193 Introduction to Fashion Branding
DSD-2207 Design/Build I
DSD-2208 Design/Build II
DSD-2863 Basic Typography Letterpress Workshop
Third-Year Requirements
Third-Year Requirements
Requirement A
Students must take one semester of:
DSD-3611 Intermediate Typography I
DSD-3612 Intermediate Typography II
Requirement B
Students must choose two courses per semester from any of the following areas.
Creative Advertising
ADD-3542 Think Tank
Design for Emerging Media
DSD-3262 3D Design in Cinema 4D I
DSD-3263 3D Design in Cinema 4D II
DSD-3378 Dynamic Data Visualization
DSD-3637 Creative Coding
DSD-3638 Advanced Creative Coding
DSD-3711 AI in Design and Art: Tools and Technique
DSD-3821 Spatial Design in XR
DSD-3832 Visual Programming in TouchDesigner
DSD-3844 Game Design
Graphic Design
DSD-3010 Intermediate Design and Art Direction I
DSD-3015 Intermediate Design and Art Direction II
DSD-3306 Toys and Games
DSD-3351 Design for Social Change I
DSD-3352 Design for Social Change II
DSD-3380 Graphic Design in Fashion
DSD-3383 Building a Fashion Brand
DSD-3384 Fashion: The Campaign
DSD-3389 Art Direction as a Career for Advertising and Design
DSD-3392 Drawing Inside Out for the Graphic Designer: Intuitive Drawing
DSD-3426 Branding
DSD-3431 Book Design for Today
DSD-3433 Package Design
DSD-3436 Poster Design
DSD-3521 Editorial Design
DSD-3528 Experiential Design
DSD-3529 Environmental Design: Spatial Branding
DSD-3653 Design Synthesis
DSD-3662 Lettering for Type Lovers
Interaction Design
DSD-3378 Dynamic Data Visualization
DSD-3733 Introduction to Interaction Design
DSD-3741 Interaction Design and Communication I
DSD-3771 Interaction Design and Communication II
DSD-3779 Interaction Design: Product Design Theory and Application I
DSD-3780 Interaction Design: Product Design Theory and Application II
DSD-3790 Interaction Design: Beyond the Rectangle I
DSD-3791 Interaction Design: Beyond the Rectangle II
DSD-3844 Game Design
Motion Graphics
DSD-3219 Introduction to Motion Graphics
DSD-3222 Motion Graphics I
DSD-3223 Motion Graphics II
DSD-3241 Design in Motion I
DSD-3242 Design in Motion II
DSD-3262 3D Design in Cinema 4D I
DSD-3263 3D Design in Cinema 4D II
Three-Dimensional Design
DSD-3336 Three-Dimensional Design I
DSD-3337 Three-Dimensional Design II
Honors Courses
DSD-3667 Honors: Visual Identity and Multimedia
DSD-3693 Honors: Many Types of Creativity
DSD-3696 Honors: Design, Content, and Not Losing Yourself in the Deluge
DSD-3803 Honors: Yearbook I
Fourth-Year Requirements
Fourth-Year Requirements
Students should see their advisor early to determine remaining credit needs and requirements. You must be able to complete all 120 credits of the BFA degree, including all course and credit requirements to be eligible to graduate.
Requirement A
Students must take one semester of:
DSD-4003 / DSD-4081 Portfolio I
DSD-4103 / DSD-4181 Portfolio II
DSD-4300 Real World 101
DSD-4400 Intellectual Property and the Law
Requirement B
Students must choose one course per semester from any of the following areas:
Creative Advertising
ADD-3542 Think Tank
Design for Emerging Media
DSD-3262 3D Design in Cinema 4D I
DSD-3263 3D Design in Cinema 4D II
DSD-3378 Dynamic Data Visualization
DSD-3528 Experiential Design
DSD-3637 Creative Coding
DSD-3638 Advanced Creative Coding
DSD-3711 AI in Design and Art: Tools and Technique
DSD-3821 Spatial Design in XR
DSD-3832 Visual Programming in TouchDesigner
DSD-3844 Game Design
Graphic Design
DSD-3306 Toys and Games
DSD-3351 Design for Social Change
DSD-3352 Design for Social Change II
DSD-3380 Graphic Design in Fashion
DSD-3383 Building a Fashion Brand
DSD-3384 Fashion: The Campaign
DSD-3389 Art Direction as a Career for Advertising and Design
DSD-3392 Drawing Inside Out for the Graphic Designer: Intuitive Drawing
DSD-3426 Branding
DSD-3431 Book Design for Today
DSD-3433 Package Design
DSD-3436 Poster Design
DSD-3521 Editorial Design
DSD-3528 Experiential Design
DSD-3529 Environmental Design: Spatial Branding
DSD-3653 Design Synthesis
DSD-3662 Lettering for Type Lovers
DSD-4531 Advanced Branding and Emerging Media I
DSD-4532 Advanced Branding and Emerging Media II
DSD-4701 Production Design for the Graphic Designer
DSD-4746 Differentiate or Die: How to Get a Job When You Graduate
Motion Graphics
DSD-3219 Introduction to Motion Graphics
DSD-3222 Motion Graphics I
DSD-3223 Motion Graphics II
DSD-3241 Design in Motion I
DSD-3242 Design in Motion II
DSD-3262 3D Design in Cinema 4D I
DSD-3263 3D Design in Cinema 4D II
Three-Dimensional Design
DSD-3336 Three-Dimensional Design I
DSD-3337 Three-Dimensional Design II
Interaction Design
DSD-3378 Dynamic Data Visualization
DSD-3733 Introduction to Interaction Design
DSD-3741 Interaction Design and Communication I
DSD-3771 Interaction Design and Communication II
DSD-3779 Interaction Design: Product Design Theory and Application I
DSD-3780 Interaction Design: Product Design Theory and Application II
DSD-3790 Interaction Design: Beyond the Rectangle I
DSD-3791 Interaction Design: Beyond the Rectangle II
DSD-3844 Game Design
Honors Course
DSD-4755 Honors: Yearbook II
Design General Course Listing
General Course Listing
The following course listing reflects the 2025-2026 curriculum. For further details on individual courses, such as meeting days and times, please refer to the Undergraduate Course Listing.
ADD-1010
Principles of Visual Language I
3 studio credits
This studio course will explore the fundamental principles of two-dimensional design and how these principles relate to visual communication. Through hands-on assignments and independent projects, students will work toward developing their own visual language. Experimentation with composition, visual hierarchy, typographic design, color interaction and visual narrative will be stressed. A wide range of visual concepts will be explored, including abstraction, symmetry and asymmetry, contrast, figure/ground relationships, rhythm and harmony. Class time is used for the creation and execution of design work, along with critiques and discussions. Assignments are paper-based: supplies include construction paper, drafting and cutting tools, and gouache paint. The primary technique will be collage.
ADD-1015
Principles of Visual Language II
3 studio credits
Building on ADD-1010, Principles of Visual Language I, students will explore the relationship between 2D and 3D composition, refine and expand their understanding of color theory, and develop a more advanced understanding of "the frame." Throughout the course, attention will be paid to craft and process. Projects completed on the computer will also be introduced.
ADD-1030
Foundations of Drawing I
3 studio credits
Focusing on the perceptual skills involved in image-making, this course will examine drawing as an act of producing independent works of art and as a preparatory process in organizing a finished work. Assigned projects will explore the formal elements of art, such as line, space, scale and texture. Materials will include pencil, charcoal, pen-and-ink and wash. Projects range from the figure and still life, for example, to mapping and storyboarding.
ADD-1035
Foundations of Drawing II
3 studio credits
This course builds on ADD-1030, Foundations of Drawing I, with students furthering their understanding and use of sighting, perspective, foreshortening, formatting, light and shadow, etc., at a higher level. Materials used include pencil, charcoal, pen-and-ink and wash.
AHD-1010
European Painting: Late Gothic to Romanticism
3 art history credits
The history of European painting from the late Gothic and pre-Renaissance eras to the early 19th century will be examined in this course. We will focus on the major movements and key figures during the 700-year period and include such topics as the varieties of Renaissance painting from the North of Europe to Italy, the development of mannerism and baroque art, and the emergence of neoclassical and Romantic painting. The aim throughout will be to understand the art of each time and place within the historical and political transformations taking place in Europe.
AHD-1015
Modern Art: European (and American) Painting From Realism to Pop
or AHD-1016: Non-European Art Histories
or AHD-1017: Ancient and Classical Art
3 art history credits
These constrained elective courses offer students the opportunity to focus on one of the three areas of study. Foundation year-students must initially register for the section of these courses that correspond with their foundation-year program. Students may elect to change to another section during the drop/add period.
AHD-1021
History of Art and Design in NYC
3 art history credits
New York City’s history of art and design has been defined by its role as an important international hub in the exchange of perspectives, ideas and influences. This course will explore the artistic communities and movements—along with their broader reverberations in popular culture—that have come to make the city the dynamic and endlessly inspiring place it is today. You will be introduced to a variety of artworks, subjects and histories, including the migration of modernism from Europe to America, David Alfaro Siqueiros's Experimental Workshop, Andy Warhol’s Factory, the beginnings of minimalist and conceptual art, the East Village Art scene of the 1970s and ’80s, and beyond—inspiring you to see yourself as part of the city’s ongoing creative history. You’ll never look at NYC the same way.
DSD-1005
Thinking Design
Tuesday 6:30-9:20
No credit
This overview of advertising and design in the greatest city in the world offers students a chance to get acquainted with NYC’s creative resources. Listen to guest BFA Design and BFA Advertising alum discuss their various career paths—and learn about what it’s like to have NYC as your campus.
DSD-1040
Fabrication and Innovation
3 studio credits
A study of visual perception through the use of three-dimensional media is the focus of this course. A conceptual approach toward problem solving, technical skills and utilization of various media will be emphasized.
DSD-1050
Visual Computing in the Studio I
3 studio credits
This course is an introduction to design techniques using the Adobe Creative Cloud applications as tools for visual creation in design and advertising. We will explore the essential components of Adobe Photoshop and Illustrator. Other applications that can assist students in creating multifaceted visual solutions will be included.
DSD-1055
Visual Computing in the Studio II
3 studio credits
Building on the material covered in DSD-1050, Visual Computing in the Studio I, this course will focus on the essential components of Adobe InDesign. Related applications that can assist students in creating multifaceted visual solutions will be covered.
FID-1130 / FID-1135
Drawing I and II
3 studio credits per semester
Focusing on the perceptual skills involved in image-making, these courses will examine drawing as an act of producing independent works of art and as a preparatory process in organizing a finished work. Assigned projects will explore the formal elements of art, such as line, space, scale and texture. Materials will include pencil, charcoal, pen-and-ink and wash, among others. Projects range from the figure and still life, for example, to mapping and storyboarding.
FID-1220
Painting I
3 studio credits
Foundation-year painting will explore various means of representation through the application of pigments to canvas, panels and paper. Color and its organizational principles will be investigated—both as a practical and theoretical endeavor. An exploration of form and content will be undertaken with an emphasis on technical skills. Class critiques and museum visits will be employed as vehicles to develop critical terms concerning painting.
HCD-1020
Writing and Thinking NYC
3 humanities and sciences credits
This New York City-themed course helps students become critical and independent writers. To help establish a solid foundation in writing, the course introduces different types of writing using persuasive rhetoric in three writing genres—narration, description, and cause and effect. Course readings are drawn from a variety of New York-based texts, including historical documents, short stories, drama, poetry and essays, which will be used as discussion and writing prompts. By the end of the course, students will have an enhanced understanding of writing as a means to think and better communicate their ideas.
HCD-1025
Writing and Literature
3 humanities and sciences credits
This course emphasizes reading, critical thinking and essay writing. Students will build on their skills acquired in HCD-1020, Writing and Thinking NYC, in order to work on more complex essays. Students will learn how to research, use proper citations, and continue to work on their grammar and essay development. Readings are drawn from a selection of literary works, including drama, poetry and the narrative, as well as the critical essay.
SMD-1020
Foundations of Visual Computing
3 studio credits
This course serves as an introduction to the essential tools, terminology and techniques of visual computing for artists. Students will learn fundamental skills related to file formats and folder organization, while gaining proficiency in the Adobe Suite to develop versatile visual solutions. Assignments will provide opportunities for students to enhance their artistic skills in a digital environment. The course will also explore the impact of technology on the visual arts from both contemporary and historical perspectives.
DSD-2005
Design Thinking
no credit
What is design and how can it be used to create, engage and even drive social change? You are entering the profession at an exciting time. Design is everywhere, and designers now have opportunities that were unimaginable even a few years ago. Design is an ever-expanding industry where the role of the designer is highly valued both as arbiter of taste and creator of systems that educate, entertain and impact consumer behaviors. This course will provide an overview of the contemporary design industry in both traditional and emerging media. Through guest lectures, presentations, writing and selected readings, you will come away with a fuller understanding of the designer’s expanding role.
DSD-2020
Graphic Design I
2 studio credits
This course introduces and establishes a foundational understanding of, and skills relating to, the practice of design. Students will create work in various media that utilizes and encourages exploration in design research techniques, design discourse, basic gestalt principles, composition, typography and best design practices.
DSD-2025
Graphic Design II
2 studio credits
Building on DSD-2020, Graphic Design I, students in this course will focus on iteration, experimentation, design thinking and finding a “graphic voice.” Larger and/or team-based projects will introduce students to core concepts in branding, design systems and portfolio building.
ADD-2030
Advertising Fundamentals I
3 studio credits
As human interaction with products, services, environments and systems has changed, so have approaches and strategies in advertising. In this course students will focus on identifying and solving big problems, concept ideation, designing for human interaction, branding digital spaces, iterative refinement, prototyping and communication of novel solutions. At each stage of the design process students will practice conveying their ideas through presentations and by leading critiques.
ADD-2035
Advertising Fundamentals II
3 studio credits
This course builds on ADD-2030, Advertising Fundamentals I, with students focusing on ideation and execution. Emphasis will be given to finishing work for portfolio inclusion.
HWD-2042
Copywriting Fundamentals
3 humanities and sciences credit
The ability to communicate visually and textually sits at the center of the practice of design and advertising. In this course students will further their short-form writing skills, learn to utilize research and writing strategies, and be introduced to best practices for effectively writing for a variety of project types and media, including advertisements, branding, social media, taglines and product descriptions. Projects will include writing-specific assignments along with the study and analysis of notable existing campaigns and products.
DSD-2050
Fundamentals of Typography I
2 studio credits
This course introduces and establishes an understanding of the crucial skills and concepts that connect typography within the practice of design. Typographic history, terminology and core compositional principles will be explored through projects of varying media and complexity.
DSD-2055
Fundamentals of Typography II
2 studio credits
Serving as a continuation of DSD-2050, Fundamentals of Typography I, this course will focus on expressive typography, grid systems and working with extensive texts in different formats. A portion of the course will concentrate on portfolio building.
DSD-2060
Intermediate Drawing I
2 studio credits
This course will explore drawing techniques using concepts of design, form, action, space, scale, texture and systems inherent to cohesive compositions.
DSD-2065
Intermediate Drawing II
2 studio credits
Building on the techniques addressed in DSD-2060, Intermediate Drawing I, students will develop work at the intersection of drawing and collage. Projects will focus on portfolio building.
DSD-2090
Click, Touch, Move: Designing for Interactive Experiences I
3 studio credits
As we increasingly encounter design in our digital experiences, the contemporary designer must not only learn new tools to better shape these experiences, but also master them to create entirely new ones. This course will explore contemporary design trends, best practices and the tools needed to create websites, apps, wearable technology and interactive prototypes.
DSD-2095
Click, Touch, Move: Designing for Interactive Experiences II
no credit
This course builds on DSD-2090, Click, Touch, Move: Designing for Interactive Experiences I, with students focusing on motion graphics, augmented reality, 3D graphics and AI. Topics of future study will be introduced, such as creative coding and generative design. A portion of this course will also concentrate on portfolio production.
AHD-2121
History of Advertising: The 19th Century to the Present
3 art history credits
This course traces the history of advertising in the United States and how it increased from a $200 million industry in the 1800s to a $3 billion industry in the 1900s. Through field trips, guest lectures and documentaries, this course will survey the art directors, writers, photographers, agencies and campaigns that helped to shape American culture from the war-raddled 1930s and ‘40s to the prosperous ‘50s to the Mad Men era that continued into the early 1970s and its impact on the ‘80s. In addition to exploring product and service campaigns, we will discuss several topics as they relate to advertising, such as political ideology, energy conservation, deforestation, public service and military recruitment.
AHD-2127
History of Graphic Design: The Late 19th Century to the Present
3 art history credits
This course will focus on various graphic design movements from art nouveau and Jugendstil to De Stijl and Dada; from the impact of the Bauhaus to the fervor of the streamlined 1930s; from the Swiss International style of the ’50s to the psychedelia of the ’60s and on to the punk ’70s and postmodern ’80s. We will also examine the subjects, themes and relationship of the designer to the period. Using examples of the period as a focal point, the evolving design styles and their relationship to politics, commerce, social mores, technology and pop culture will be explored. From the beautiful to the ridiculous, the ephemeral aspects of design will be studied. Guest speakers will feature individuals who have created important design work of the periods discussed.
AHD-2128
The International Typographic Style
3 art history credits
The course will explore the development of the International Typographic Style from its constructivist origins and postwar Swiss Style design roots of the 1950s to its rapid expansion across Europe, the United States, Canada, South America, Japan, and beyond. We will examine the evolving design style and the role of the pioneer designer in society, with an emphasis on notable works, subjects and themes, and their cultural, political and social connections. Together we’ll investigate the international design pioneers who explored and expanded upon the movement until the mid-1970s (including many lesser-known and unrecognized figures), their evolving ideologies and principles, distinctive visual vocabularies, technological advancements, landmark exhibitions, publishing programs and institutional pedagogies, as well as the development of the emerging field of corporate identity and cultural communications. Slide lectures, primary readings, and discussions will be complemented with research and writing assignments.
AHD-2129
History of Type: Stories, Secrets, Experiments and Accidents
3 art history credits
The history of type is a mix of stories, secrets, experiments and accidents. In this course students will explore why letters have thick-and-thin strokes, why the tail of the Q is on the right side, why some types are called “Fat Faces” and others are grotesque, why some people refuse to use Gill Sans, who Mrs. Eaves was, and much more. Everyone has a typeface they love (Helvetica)—and one they don’t (Helvetica). This course will explain why people love certain typefaces and hate others—and why they should love the ones they hate and hate the ones they love. If you have a question about type, this is where you can find the answer.
DSD-2169
Experimental Book Art
3 studio credits
The widespread availability of electronic communications has given the physical book an important place in our lives through its tactile three-dimensional quality. In this course students will produce a term project of their choosing, which can be expressed in an experimental and/or practical way; the book will be reviewed regularly throughout the semester. In addition, weekly exercises in a variety of materials will allow students to hone their bookbinding techniques. Typography, architecture, and the history of bookmaking and fine arts will come into play. The objective of the course is for students to explore their full potential and learn to trust their creative sensibilities.
DSD-2172
Zines
3 studio credits
In this course we will explore the craft, history and contemporary culture of zines and artists’ books. Students will complete a series of projects that work through various zine and book forms (from quick folded pamphlets to larger bound objects to digital publications and beyond). Emphasis will be placed on exposing students to a wide range of tools and techniques (both physical and digital), with the goal of exploring how various forms and methods of production can influence content (narrative, typography, image, experience). We will learn from historical processes and tools, while leaning heavily on contemporary production methods (such as Adobe InDesign, Photoshop, Illustrator, web-based content management tools, Risograph printing). This is a course of rigorous making and experimentation with demonstrations, workshops and critiques. Students will complete the semester with a collection of publications they have designed and produced.
DSD-2186
Originality
3 studio credits
Oscar Wilde said, “Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.” How can we make our work stand out as distinctly ours in the midst of the many thousands of visual and verbal messages that we absorb each day? Are we able to be visible in the ocean of images produced by artists and designers around the globe? For decades this course has been successfully helping students to remove the obstacles that block their unique identity in their work. New ideas do not come from thinking in the same old way. By bringing to attention the preconceptions, unconscious assumptions and beliefs, and the multitude of influences that shape us, we will open a path toward your personal, creative identity.
DSD-2189
Creative Curiosity
3 studio credits
In a world of distractions, what saves the artist from getting lost and losing their passion? The fire of creative curiosity! Curiosity that leads to vibrant innovation is a top quality that the design and advertising industries seek out in creatives entering the field. This course will guide students through the process of pursuing and developing original ideas from beginning to end. Through creative exploration, students will choose the techniques that resonate with their sense of discovery—whether by hand, computer, traditional media, or emerging areas of design, such as AR/VR, creative coding, or interaction. The focus will be on how to spark our innate curiosity and then develop and nurture it. Processes include: learning to question; risk-taking; self-reflection; valuing the lessons of failure, perseverance, problem solving, collaboration, research, cultural discovery and inclusivity. By the end of the course each student will have followed their inspiration to create a collection of design projects for their own “curiosity cabinet”; the true reward will be their ability to access creative curiosity throughout their careers.
DSD-2193
Introduction to Fashion Branding
3 studio credits
The relationship between fashion/beauty and graphic design exists where style, aspiration and storytelling converge. This course delves into the history of the fashion/beauty industries and the ways in which designers continue to play an ever-evolving role in shaping and influencing fashion/beauty. Students will be introduced to the core sectors of the fashion/beauty industries and become familiar with skills that include research, market identification and positioning. Together, students will build a deeper understanding of the strategic and creative needs of these industries. Through case studies, guest lectures and a set of fashion/beauty-based assignment briefs, this course will provide fundamental insights and skill sets that can be utilized in future courses and/or real-world experiences.
DSD-2207
Design/Build I
3 studio credits
Building on the foundational exploration of visual perception and problem solving in foundation year, this course focuses on the practical application of design principles through the construction of three-dimensional projects. Students will engage in the complete design-build process, from ideation to final production, using a variety of materials and fabrication techniques. Emphasis will be placed on refining technical skills, understanding material properties and developing creative solutions to design challenges. By the end of the course, students will produce finished 3D pieces that demonstrate their ability to move from concept to execution, preparing them for more advanced work in three-dimensional design.
DSD-2208
Design/Build II
3 studio credits
Design/Build II continues a hands-on dive into three-dimensional media and techniques. Design, create and build physical objects, experiences and installations that will expand upon the first semester projects.
DSD-2863
Basic Typography Letterpress Workshop
3 studio credits
Letterpress printing has been used for centuries all over the world, from China and Korea to Europe and the Americas. By designing with movable wood and metal type students will explore a “back-to-basics” approach to design and typography and will create beautiful portfolio pieces. While the course will cover printing techniques and the use of the Vandercook presses, the focus will be on hand typesetting, typographic details and hand printing. Exercises will address type layout, hierarchy, typographic details and overall page composition.
DSD-3010
Intermediate Design and Art Direction I
3 studio credits
Understanding design as a language and practice that is inherently multidisciplinary is the focus of this course. Students will be challenged to significantly refine their composition and concepting abilities across a variety of projects and media. They will also further develop their craft skills by utilizing different production/fabrication tools and techniques.
DSD-3015
Intermediate Design and Art Direction II
3 studio credits
Building on the material covered in DSD-3010, Communication Graphic Design I, students in this course will be challenged to develop and execute ambitious projects that focus on designing for specific audiences and purposes. The practice and principles of art direction and portfolio building will be introduced.
ADD-3207
Advanced Advertising I
3 studio credits
This is a course about creative problem solving—from integrated campaigns to business design. We’re not just going to be making ads. We’re going to be using design and creativity to reimagine what brands can do in a range of ways that are relevant today. Most importantly, we will be getting you ready to go out there and start an awesome career where you get paid to do something most people only dream of. It’ll be lots of work, this isn’t an intro class . . . but it’ll be worth it.
ADD-3217
Advanced Advertising II
3 studio credits
The second part of a two-semester course, Advanced Advertising II digs deeper into research, making ads and collaboration. We will further examine the inner workings of agencies and campaigns, exploring creativity in ways that will be both challenging and exciting (and maybe even change the way you think!).
DSD-3219
Introduction to Motion Graphics
3 studio credits
This immersive course is the perfect starting place for any student interested in learning the foundations of 2D motion design. Covering the essential tools, techniques and best practices, this course will empower students to utilize Adobe After Effects, Illustrator and Photoshop in the creation of their motion projects.
DSD-3222
Motion Graphics I
3 studio credits
Motion graphics is used not only to generate impactful animations, but is also commonly applied at various stages of the design process. In the past few years, outgrowing its traditional role, motion graphics has become an essential and powerful tool that forms and informs the core of interaction design and user experience, as well as graphic design at large. This course will familiarize students with the tools, techniques and practices that lie at the core of motion design, including Adobe After Effects and Premiere. Adobe Illustrator and Photoshop will also be employed in the creation of motion projects.
DSD-3223
Motion Graphics II
3 studio credits
This course builds on DSD-3222, Motion Graphics I. Through self-directed projects, students will explore more advanced properties of Adobe After Effects, including VFX/compositing tools and AE expressions. With a focus on real-world motion design, all projects will be geared toward portfolio building.
DSD-3241
Design in Motion I
3 studio credits
From the screens in our hands to immersive digital displays, motion design is everywhere and only expanding. This course will cover the foundational skills and understandings of motion design and provide students with the tools needed to experiment with and create practical and real-world quality motion projects. Students will use Adobe After Effects and Adobe Premiere, and work with audio libraries and sound design throughout the course. The history and evolution of motion design will be discussed, from pioneering designers in the field to production houses and agencies specializing in motion design today.
DSD-3242
Design in Motion II
3 studio credits
A continuation of DSD-3241, Design In Motion I, in this semester students will focus on advanced motion design techniques while taking on more ambitious and difficult projects. Work will continue in Adobe After Effects while also exploring different tools and new technologies, including Cinema 4D, p5, AR and extended reality, projection design and projection mapping.
DSD-3262
3D Design in Cinema 4D I
3 studio credits
Whether your interest is creative direction, 3D design, AR/VR/XR, or motion graphics, Maxon Cinema 4D has all the tools you need to make your ideas reality. In this course students will utilize Cinema 4D for 3D image creation of storyboards, animations, designs and the “metaverse.” The software's intuitive interface and logical workflow make it possible for those new to 3D artistry to dive right in. The foundations of the application, including motion and design workflows between C4D and Adobe After Effects, will be addressed. We will begin with the basics of modeling, lighting, materials and animation, laying the groundwork for more advanced work in the second semester. Assignments cover a wide range of real-world projects, such as 3D type and animated logos to bumpers and title sequences.
DSD-3263
3D Design in Cinema 4D II
3 studio credits
This course builds on DSD-3262, 3D Design in Cinema 4D I. The spring semester covers more advanced topics, such as physical simulation, advanced particles (X-Particles), Redshift and gaming/VR using Unreal. Real-time rendering and executions (like in-browser programs webGL/three.js) will also be covered.
DSD-3306
Toys and Games
3 studio credits
The toy industry is a trendy business where many innovative designs are introduced every year. In this course we’ll analyze successful products from different categories (tabletop games, plush, collectibles, action figures, learning toys, etc.), exploring what great concepts are and how to originate them. Various tools, techniques and materials will be demonstrated and practiced by students to create renderings and prototypes. By taking part in brainstorming sessions, critiques and hands-on workshops, and by play-testing their own designs, students will develop their concepts into finished products. Manufacturing, packaging, marketing and career opportunities in the toy industry will be discussed. Weekly projects will be assigned, and students may work on any product they wish, limited only by their imagination. The goal of this course is to create at least one finished product suitable for presentation to a toy company or for inclusion in a portfolio.
DSD-3336
Three-Dimensional Design I
3 studio credits
This course will deal with design and illustration solutions to problems that involve making 3D structures. Discussions about methods and materials will include everything from fiberglass to hubcaps: whatever conveys the designer/ illustrator’s ideas. There will be demonstrations of various techniques like mold-making, paper and cardboard construction and casting in plastic. Although problems will be given in class, students may bring in assignments from other courses to be completed in this one. You will produce finished pieces that may be photographed for your portfolio. Guest lecturers will include professional designers and illustrators who have careers based on 3D work.
DSD-3337
Three-Dimensional Design II
3 studio credits
The second part of a two-semester course, Three-Dimensional Design II continues the exploration of media and techniques. Design, create and build objects, experiences and installations that will be unlike anything you’ve made.
DSD-3351 / DSD-3352
Design for Social Change I and II
3 studio credits per semester
We’ll use design to call out new ideas and a new ethos of truth-telling. We’ll create ads, posters, books and logos to present alternatives to mind-numbing consumer culture. The focus of these courses will be on subjects that affect our lives—such as owning our own time, corporate impact on the physical environment and the human psyche, issues of economic fairness and alternatives to money obsession, gender, food, voting and animal rights. You will be able to choose subjects that concern you and communicate your views. We’ll explore and develop various means for making ideas for social change public. Work from this course is in the poster collection of the U.S. Library of Congress; on the website of the Center for Constitutional Rights; has been produced for the Washington, DC subways; and distributed throughout the New York City public school system, as well as in exhibitions, conferences, book fairs and guerilla contexts.
DSD-3378
Dynamic Data Visualization
3 studio credits
Whether on screens or in print, we encounter information graphics on a daily basis. This course will bring data to life through smart, strategic and creative visualization focusing on the creation of design solutions using animation and interaction design. Students will make their own infographics, collect and chart their own data, and further explore the field of interactive data visualization. After Effects and Figma will be the primary tools used for animating and prototyping designs; p5.js will be used to design data-driven animations.
DSD-3380
Graphic Design in Fashion
3 studio credits
The relationship between fashion and graphic design exists where style, aspiration and storytelling converge. This course offers students the opportunity to learn about, create and apply design skills and thinking to the needs of the fashion industry. With an emphasis on research, market identification and positioning, students will develop fashion-based design projects focused on creative direction, merchandising and retail environments combined with strategic marketing and business considerations. Throughout this course, projects will encourage students to consider their work across a variety of media, including traditional branding materials, exhibition design, social media ads, TikTok videos, AR and even NFTs. Opportunities for outside, real-world collaborations will also be explored.
DSD-3383
Building a Fashion Brand
3 studio credits
Fashion is one of the greatest creative, trendsetting and groundbreaking art forms, and has historically included many remarkable artists. In this course students will gain a comprehensive knowledge of graphic design through a fashion lens, via a set of brand case studies to dissect and analyze a fashion brand/designer's aesthetic. We will also address consumer perspectives. This will be achieved by a combination of group discussions, in-class exercises and lectures. Students will engage in the design and creation of a series of branding assets to support the fashion brand.
DSD-3384
Fashion: The Campaign
3 studio credits
Fashion and beauty are playgrounds for creative expression, experimentation and play in service of commercial needs and application. This course offers students the opportunity to develop and apply their voice and aesthetic style by taking on the role of creative director for a fashion/beauty project. Throughout the semester we will explore techniques and best practices for creating memorable and thought-provoking concepts, building a simulated creative team and formulating a production plan—culminating in the creation of a 360º campaign presentation deck. Visual creatives, hair and make-up artists, prop stylists and producers will be invited as guest speakers and critics. Opportunities for real-world, industry-based projects will also be explored.
DSD-3389
Art Direction as a Career for Advertising and Design
3 studio credits
Dynamic imagery makes you feel something. It can leave you in awe, invite you to dream, remind you of home, or even make you hungry. It relates to your senses and speaks to your heart. In this course you will learn how to concept and create campaigns that communicate ideas, amplify culture and connect with your audience. You will imagine imagery that has not yet been created, and use found imagery to communicate your ideas. Projects will encourage exploration, critical thinking and experimentation, using a variety of mediums, including photography, video and illustration. You will also develop presentation skills that will prove instrumental in a career of art direction.
DSD-3392
Drawing Inside Out for the Designer: Intuitive Drawing
3 studio credits
Drawing can be a very intimate exercise of personal freedom, and a lifelong source of inspiration. Intuitive drawing is the foundational theme of the course. We will concentrate on the self as the reservoir of creative energy from which to produce original drawings. We’ll work on hand-heart rather than just hand-eye coordination. Our purpose isn’t to compete with scanners, cameras, copiers and computers to reproduce the realities around us. Instead, attention will be shifted to our individual experience of our “inner” energy. Drawing from it intuitively, you’ll develop a personal style that becomes an organic part of your creative repertoire. Originality is nurtured in this course.
DSD-3426
Branding
3 studio credits
This course will explore identity design and the development of leading identity design programs. Researching, naming and designing an identity system will be assigned, including design explorations, presentation techniques, refinement and the application of a logo. Typographical, color standards and the design of a graphic standards manual will also be covered, as well as the application of systems—stationery, packaging, signage, and collateral materials. The study of identity and logo design will focus on the works of designers and design firms such as Paul Rand, Saul Bass, Chermayeff and Geismar, Pentagram, Landor and Charles Anderson.
DSD-3426
Branding
3 studio credits
Understanding the fundamentals of brand identity and how to create exciting and engaging brand experiences through design will be the focus of this course. Through exposure to a variety of visual identity issues, students will be challenged to create unique ideas and solutions that meet real-world concerns. An emphasis will be placed on understanding and capturing the essence of a chosen brand (corporation, product, service, organization, personality, etc.) to ultimately develop visual identities that target all platforms on which the brand has to perform (packaging, editorial, environmental design, online, advertising, etc.). We will begin with specific visual branding exercises and students will choose topics to approach them. These exercises will then be extended into a visual identity development that encompasses several branding challenges.
DSD-3431
Book Design for Today
3 studio credits
Someone once said, “Everything old is new again”—and book design is no exception. As digital design has become more ubiquitous, interest in the book as object has been rediscovered and revitalized by a new generation—resulting in work that is more rarefied, lust-worthy and, of course, well designed. This course will examine how to conceptualize, design and, ultimately, produce books while challenging students to push their skills in typography, art direction and product design to the next level. Coursework will include a deep dive into the enduring and irreplaceable importance of the medium from a variety of historical and cultural viewpoints. Students will be encouraged to make use of the tools and technologies offered within the BFA Design Department, including bookbinding machinery, production tutorials and Risograph printing. Guest speakers/critics and field trips can be expected.
DSD-3433
Package Design: Appetite Appeal Food Packaging
3 studio credits
Food packaging is not just clear plastic. The best package demands superb typography and startling graphic design in two and three dimensions. Type is unlimited and color must challenge the senses. In this course you will design an array of packages for specialty and fancy foods—from olive oil to pastas, candy and wine. You will understand the unique restrictions involved in producing functional package designs. And you will learn that good package design can make a product taste better.
DSD-3436
Poster Design
3 studio credits
Think big! Think graphic! Think simple! These are the elements that make a great poster through traditional or digital means. Whether for indoor or outdoor use, for a subway station or a bus stop, for a billboard or a brick wall, a poster is a form of communication with often only a moment to grab someone’s attention and get the message across. This course will focus on creating a strong, concise, visual metaphor with a seamless integration of image and typography, and playing with scale in a large format. Students will be encouraged to take risks, experiment and develop their own visual language. We will create three to four posters with a step-by-step process of research, thumbnails, sketches, comps and final art. We will also be using the Risograph printing process, including instruction on the machine. The course includes discussion of the sketches, guest speakers and a field trip.
DSD-3521
Editorial Design
3 studio credits
In this course you will conceptualize and create a magazine, newspaper, or zine of your choice, honing your layout skills and developing your editorial style. A strong focus will be on typography, from large, impactful type solutions to the fine-tuning of information on the page—a must in the job market today. There is also a strong branding component to the course, one that can be carried forward in the rest of your design work. You will share your pages each week and will be encouraged to be verbal, insightful and helpful in critiques of your classmates’ work. We will begin by focusing on how to design features and the general look of a magazine, and then concentrate on finessing your magazine for a beautiful product to add to your portfolio.
DSD-3528
Experiential Design
3 studio credits
Brands are no longer defined by what they say, but ultimately their actions. Experiential marketing is about finding the emotional connection between a message and people. This course will examine how to create lasting memories and natural brand advocacy by using facts, instinct and creativity to reveal the power of simplicity. Unlock your potential to reshape cultural behaviors and experiment beyond traditional boundaries that can redefine human interactions.
DSD-3529
Environmental Design: Spatial Branding
3 studio credits
The built environment is no less an opportunity for design and branding than the page or the screen. In this course students will learn to study, develop and create work in a three-dimensional and architectural space. They will be challenged to imagine, develop and execute branding-specific design work on a large scale. Core concepts, technical skills and essential knowledge required for bringing three-dimensional work to life in the real world will be introduced.
ADD-3542
Think Tank
3 studio credits
Big ideas don’t just happen—they need space to develop and grow; they need to be pushed and pulled, researched and explored. Sometimes, you just need to throw ideas at the wall to see what sticks. Think Tank is a course where “What if” drives the conversation. It’s the place where we’ll embrace crazy activations and off-the-wall campaign ideas. Students will work on projects—both independently and collaboratively—that require creative thinking in order to innovate visually, conceptually and strategically. At the end of the course, each student will compile and produce a document that serves as a record of their ideation and iteration. Think Tank is the motivation every student needs to take their work to the next level.
DSD-3611
Intermediate Typography I
3 studio credits
This course explores how to produce typographic-dominant work that is media and user specific. We will examine how to build and work with typographic grid systems, and students will develop a solid understanding of informational hierarchy as it relates to font selection, type treatment and composition. Projects encourage students to develop a deeper knowledge and appreciation of typography and letterforms.
DSD-3612
Intermediate Typography II
3 studio credits
Building upon DSD-3611, Intermediate Typography I, this course will continue to focus on hierarchy, font selection and media/user-specific considerations, with added attention to expressive and contemporary typography. Students will also explore typography through new and mixed media. All projects will focus on portfolio building.
DSD-3637
Creative Coding
3 studio credits
This course provides an introduction to experimental coding for design through a series of hands-on technical exercises and projects. During the semester p5.js (JavaScript library) will be used to illustrate the fundamentals of computational design. Students will learn techniques to build responsive web design, generative design and digital interaction. This course is designed for students with no prior coding experience.
DSD-3638
Advanced Creative Coding
3 studio credits
Advanced tools available for designers to build engaging, interactive experiences through code will be explored in this course. It builds upon the foundational programming skills covered in DSD-3637, Creative Coding. Through hands-on practice students will refine their technical skills: developing generative designs, digital interactions and dynamic visuals. Students will then work from concept to production, creating a final portfolio-ready project.
DSD-3653
Design Synthesis
3 studio credits
Design today requires the ability to work across a variety of mediums and disciplines. This course provides students with the opportunity to synthesize their passions for design, advertising, image-making, motion/video, typography, etc., and apply them in exciting, hybridized and interdisciplinary ways. Students will learn to combine their understanding of design fundamentals and tools with video-editing software through projects that include short videos, experimental editorial, 3D typography and stop motion. Embodying the interdisciplinary spirit, this course will include special presentations and projects that collaborate with dynamic guest speakers.
DSD-3662
Lettering for Type Lovers
3 studio credits
This course offers students the opportunity to explore custom lettering and type design. From marker and paper to the digital space, ambitious and curious designers will dig deep into letterform creation, designing a typeface and understanding the various considerations when producing a font with a specific use in mind. Collectively, students will gain new skill sets, learn about the boutique industries that support lettering and type, and create exciting work for their portfolios. Over the course of the semester we will focus on two areas: lettering and designing a typeface.
DSD-3667
Honors: Visual Identity and Multimedia
3 studio credits
Today’s constantly evolving multimedia world demands that a successful graphic identity be simple, bold, memorable and flexible. Held in the Chermayeff & Geismar & Haviv studio, this course will teach students how to create powerful, concept-based identities that thrive in the multimedia realm. Chermayeff & Geismar & Haviv has developed an idea-driven methodology for identity design that has resulted in identities for hundreds of major clients like Chase Bank, NBC, Museum of Modern Art and the Library of Congress. Affording students the opportunity to design directly for real-world clients, the course will lead students through the firm’s problem-solving approach to graphic design as they work with an organization or small business to develop a visual identity from start to finish. Students will be encouraged to explore opportunities for identity expression in emerging media.
DSD-3693
Honors: Many Types of Creativity
3 studio credits
This one-of-a-kind honors course will ask students to bring the many—and sometimes varied—passions and skill sets they have but rarely get to use together, including contemporary typography, hand-drawn letterforms, illustration, photography, 3D, motion, and more. With an emphasis on narrative, students will be challenged to create original and, at times, extremely experimental work in varying scale, application and media that will culminate in a motion project.
DSD-3696
Honors: Design, Content, and Not Losing Yourself in the Deluge
3 studio credits
Do you ever feel like your work isn't a true reflection of your true self? This course will encourage and instruct students on how to connect identity and creativity-on how to be a living representation of their work. Students will create both print and digital projects with a focus on how different approaches, media, and platforms can create connections between a designer and their audience. Individual and collaborative projects will combine complementary skill sets, as students also explore the influence in popular culture and the greater world around them.
DSD-3711
AI in Design and Art: Tools and Technique
3 studio credits
Experimenting with platforms such as Midjourney, DALL.E, Runway, ChatGPT and Stable Diffusion, this course delves into the intersection of artificial intelligence (AI) and visual art and design. Students will learn to utilize and integrate AI tools and technologies to enhance their creative processes and develop innovative design solutions. The course includes hands-on practice with guest lectures. Emphasis is placed on understanding AI as a tool rather than as a means to an end.
DSD-3733
Introduction to Interaction Design
3 studio credits
The fundamentals of user-centered interaction design are introduced in this course through design-thinking techniques and UX/UI design methodologies. Sessions will cover applications of interaction design, research and prototyping techniques, and digital design theory. Students will create user journeys across media and touchpoints while developing their UX/UI craft. The broad scope of the course provides a springboard for future study and career opportunities.
DSD-3741
Interaction Design and Communication I
3 studio credits
Working in today’s digital world encompasses both the usability and aesthetic of a product, service, brand, or strategy that relies on technology. In this course you will learn how to tackle the challenges and opportunities that will be encountered on the job. Sessions will cover user interface design principles, information hierarchy and navigation, context, and human-technology interactions, and how these elements combine to create a compelling experience. The course format will include lecture, discussion, exercises, interim presentations, and a thorough documentation of the research and design processes.
DSD-3771
Interaction Design and Communication II
3 studio credits
Following DSD-3741, Interaction Design and Communication I, this course will focus on learning advanced prototyping as students refine their understanding and use of typography for interactive systems. Presentation skills will be developed by emphasizing clear explanations of complex ideas and design solutions. Students can also expect to craft strong, portfolio-ready IXD projects and case studies.
DSD-3779
Interaction Design: Product Design Theory and Application I
3 studio credits
In this comprehensive interaction design course, you’ll gain essential skills for today’s digital world. Lectures and hands-on exercises will reinforce your understanding of foundational theories. You’ll also embark on IBM’s first-level Design Thinking journey, mastering a problem-solving approach that’s highly relevant industry-wide. Practical application is also emphasized through real-world challenges in group projects aimed at design solutions that matter. Whether you aspire to specialize in UX/UI/IX product or service design, this course equips you with the skills needed to excel in the digital landscape.
DSD-3780
Interaction Design: Product Design Theory and Application II
3 studio credits
Interaction Design: Product Design Theory and Application Il is an immersive exploration of the theories and practical skills required for success in the dynamic world of user experience and interaction design. It is designed to equip students with the expertise needed to excel in this exciting field. Each student will create a portfolio that demonstrates skills in user interface design, user experience design and user experience research.
DSD-3790
Interaction Design: Beyond the Rectangle I
3 studio credits
In this course you will approach user experience design from a perspective that looks beyond the confines of a screen. Topics covered will include user interface design principles, information hierarchy and navigation, context and human-technology interactions, and how these elements combine to create a compelling experience in both 2D and 3D environments. You will gain a deep understanding of the challenges and opportunities that are encountered on the job. The course includes lecture, discussion, exercises, interim presentations, and a comprehensive documentation of the research and design process.
DSD-3791
Interaction Design: Beyond the Rectangle II
3 studio credits
This course builds on DSD-3790, Interaction Design: Beyond the Rectangle I, with students focused on advanced prototyping and refining their understanding and use of interactive systems in 2D and 3D environments. Presentation skills will be developed by emphasizing clear explanations of complex ideas and design solutions. Students can also expect to craft strong, portfolio-ready IXD projects and case studies.
DSD-3821
Spatial Design in XR
3 studio credits
Students in this course will work on projects that explore AR typography, activating extended realities in the physical world and immersive, 3D space design. We will meet, converse and present in a virtual classroom as both students and UX researchers at the same time. Similar to learning a language in its home country or learning to swim by getting in the water, this course will teach students spatial design perspectives by being surrounded by them. Students should expect to learn about augmented reality, virtual reality and spatial computing as a whole through research, experimentation and design. By the end of the course, students will have practiced a spatial design workflow, created spatial portfolio pieces, and become able decision makers when choosing the perfect direction for a client’s spatial computing projects. AR/VR beginner friendly; all levels are encouraged to join.
DSD-3832
Visual Programming in TouchDesigner
3 studio credits
TouchDesigner, a visual programming language that provides immediate feedback, is the focus of this course. Allowing designers to create dynamic, interactive content, TouchDesigner is a no-code programming language through which beautiful visuals and experiences can be produced without having to write a single line of code. Sessions will focus on the technical aspects of TouchDesigner, and will address the basic programming techniques to create work that includes kinetic typography, generative art, interactive video, real-time rendering, and more. Lectures will cover existing work/artists in the TouchDesigner/creative coding community.
DSD-3844
Game Design
3 studio credits
This course provides a comprehensive and structured introduction to both the theoretical background and practical skills needed in the field of game design and development. Students will dive into the intricacies of the game design process by engaging with paper prototyping, iterative design methodologies and rigorous playtesting. From there, they will explore the dynamic realms of digital 2D and 3D game design by learning how to code and develop projects with the powerful Godot game engine. By the end of the semester, students will have the tools and techniques to create compelling games in any dimension, and have a polished and sophisticated game to feature in their portfolio, reflecting their depth of knowledge, skill, and creative passion. Coding will be taught in this course; no prior coding knowledge is necessary.
DSD-3803
Honors: Yearbook I
3 studio credits
Every year a team of SVA’s designers creates and conceptualizes a book for the College’s graduating class. Submitted portraits are combined with custom elements like lettering, illustration, student surveys and infographics. Social media and video elements are also included, making the “yearbook” a one-of-a-kind visual experience. Third-year students will concept and design the book in the spring semester. The following fall semester, fourth-year students gather student photos and complete the production of the book.
DSD-4003
Portfolio I: Graphic Design
3 studio credits
Students in this portfolio course will be encouraged to explore, understand, and develop work within a broad definition of the word “design.” Ambitious, personally motivated and, at times, experimental projects will be developed throughout the semester. Concepts related to design thinking and approach will be emphasized alongside a high standard for design fundamentals. While specific project types and media will vary, projects will include elements of branding, editorial, poster, environmental and product design.
DSD-4044
Portfolio I: Motion Graphics
3 studio credits
Focusing specifically on the intersection of design and animation, this course provides a comprehensive understanding of the motion design industry, including its professional standards and practices. Students will refine their communication skills to effectively present and critique their ideas and work. Through a series of screenings and interactive discussions, we will analyze seminal works from various studios and artists, exploring their impact and continued relevance. In addition to ongoing discussions and critiques, each student will complete assignments that encourage innovation, exploring new techniques and mediums to enhance their artistic voice and portfolio. The emphasis of this course is on critical thinking, discussion and presentation.
DSD-4064
Portfolio I: Interaction Design
3 studio credits
In this course you will develop product designs that reflect strong problem-solving, design thinking, and impactful interactive design skills. In the fall semester, you will learn to articulate problems and solutions through comprehensive projects, UX research, UX design, and brand/UI designs. You'll take your design work to the next level by honing your ability to present complex concepts with clarity and creativity, setting the foundation for an outstanding portfolio.
DSD-4067
Portfolio I: Digital Brand Experiences
3 studio credits
Applying human-centered design processes to create digital brand experiences is the focus of this course. Students will learn to strategically position brands and pitch ideas. They will design new products and tell stories across XR, web and mobile platforms. The course emphasizes creative ideation, branding, experience design and visual storytelling.
DSD-4071
Portfolio I: Design for Emerging Media
3 studio credits
In this course you will create work that explores the potential that new technologies can bring to the field of design: from experimental applications to 360 brand activations. Discover career opportunities that are available to you in this field. Explore areas that interest you, from generative design and real-time graphics to spatial design, immersive screens, and beyond. Self-directed projects will be developed during the semester. This portfolio course is for those who are interested in venturing into uncharted territories and discovering new technologies.
DSD-4081
Portfolio I: Three-Dimensional Design
3 studio credits
This course will deal with the making of a three-dimensional portfolio consisting of highly finished samples from the redesign of a game board to the creation of a light fixture. Using various methods and materials, this course will allow you to produce personal yet professional work that demonstrates your talents and that can appeal to various design markets such as industrial, stage, product, packaging and toy design.
DSD-4103
Portfolio II: Graphic Design
3 studio credits
The beginning of the spring semester continues with students developing projects, with a strategic eye toward their individual portfolio needs based on post-graduation goals and objectives. Students will be tasked with setting up and building the tools necessary for successful professional outreach. In addition, they will refine and finish work created from the fall and spring semesters in order to present a body of work that demonstrates the highest level of design, design thinking, creative voice and technical proficiency.
DSD-4144
Portfolio II: Motion Graphics
3 studio credits
Building upon the theoretical approach of DSD-4044 Portfolio I, this course takes a hands-on methodology. While in-class discussions and critiques will continue to play a central role, the primary focus is on refining each student's portfolio and preparing them for a career in motion design. Through a series of discussions, critiques, sprints, and short- and long-term assignments, students will learn to identify their artistic voice, recognize blind spots in their current skill set and portfolio, and close the gap between the work they are producing and the work they aspire to create. The main emphasis of this course is on self-assessment and learning to think and work quickly to bring an idea from concept to completion.
DSD-4164
Portfolio II: Interaction Design
3 studio credits
Building on the fall semester, the spring focuses on showcasing your design. You'll learn how to craft a personal brand and present your portfolio, website and résumé for interviews. Whether refining existing work or creating new case studies, the goal is to stand out. By the semester’s end, you’ll have a polished portfolio, website, résumé and social media presence, and a clear understanding of the evolving role of interaction designers. You’ll also gain insights from industry designers and explore future tech and start-up design trends.
DSD-4167
Portfolio II: Digital Brand Experiences
3 studio credits
In the spring semester students explore campaign activations and further portfolio development. Students will undertake two advanced projects that explore emerging technologies. They will be prepared to articulate design decisions, communicate ideas clearly. By the end of the year, students will build their personal brands into professional portfolios.
DSD-4171
Portfolio II: Design for Emerging Media
3 studio credits
In the spring semester, you will continue to develop advanced design projects that explore emerging technologies. These projects will challenge you to concept and design using the tools of emerging media. You will finish work begun in the fall semester culminating in a professional-quality portfolio that showcases a high level of design, creativity and passion.
DSD-4181
Portfolio II: Three-Dimensional Design
3 studio credits
This is the second part of a two-semester course. See DSD-4081 for course description.
DSD-4300
Real World 101
No credit
Even the best work needs to be presented clearly and convincingly. This course will introduce students to industry standards and norms for constructing and presenting both themselves as well as their work—skills critical for all creatives. From the transformation of selling a story in the development of a deck to public speaking and personal representation, this partially asynchronous online seminar will examine a plethora of approaches and considerations when preparing to get a job, selling your ideas, being part of a team and, ultimately, navigating the waters on your way to success.
DSD-4400
Intellectual Property and the Law
No credit
The general concepts of law and intellectual property law as they apply to the practice of design will be examined, including basic legal issues of contract and property law within the creative context. Among the topics explored will be the work-for-hire agreement, the consignment agreement and the agency agreement. The law of copyright, trademark and patents will also be explored. Issues such as registering a copyright, copyright infringement, registering a trademark and trade dress infringement and patents (in particular, design patents) will be examined from the perspective of the professional designer. In addition, design and information issues presented by current technology, such as the web, will be included throughout the course.
DSD-4531
Advanced Branding and Emerging Media I
3 studio credits
A brand identity isn’t just a logo—it’s a system that moves, adapts and communicates meaning across different media. This course challenges students to think critically about what makes an identity distinct and durable in a shifting digital landscape. Through form, typography, motion and interaction, students will explore how identity systems function beyond static applications. The course emphasizes strategic thinking, precise execution and the ability to articulate design decisions with clarity.
DSD-4532
Advanced Branding and Emerging Media II
3 studio credits
Building on the foundations of brand identity, this course pushes students to evolve their systems into dynamic, fully realized experiences. From responsive interactions to immersive storytelling, students will refine and expand their work to create adaptable, forward-thinking brands. With an emphasis on strategy, execution and presentation, this course challenges students to craft brands that are not only distinctive but built to thrive in an ever-changing digital world.
DSD-4701
Production Studio for the Graphic Designer
3 studio credits
Today’s graphic artist is required to have technical knowledge and production ability. This course offers an opportunity to work on projects in the classroom and then watch the final production on-site at A2A Studio, a full-service production studio. Complete instruction in the skills necessary to produce and manufacture finished portfolio pieces will be given. Using Adobe Illustrator, Photoshop and InDesign, we’ll examine all aspects of production as they relate to print, including correct document construction, color space and color systems, separations, trapping, preflighting, print production and paper considerations. Assignments will be produced in the studio using various output devices, from inkjet proofers and large-format digital printers to high-resolution film imagesetters. Students will be able to produce their work combining digital output, transfers, direct imaging, laser cutting, UV printing, plotter cutters, embossing and three-dimensional packaging construction. The opportunity to experiment and work with digital and analog print production tools will be an invaluable experience.
DSD-4746
Differentiate or Die: How to Get a Job When You Graduate
3 studio credits
You are about to graduate, and you might not have relatives that work at Apple or Google. You need to know how to sell, present, cold-call and talk about money to get a job. This course will address how to make a presentation with conviction and meaning; write a project proposal and how to talk about compensation; develop a unique point of view about design or advertising; craft a powerful résumé; sell your design services in the “real” world with more confidence and success; create persuasive, honest, and effective design presentations, and set yourself up to succeed after graduation.
DSD-4755
Honors: Yearbook II
3 studio credits
The Yearbook II team launches a media campaign to create student engagement and solicit graduating students to participate by submitting selfie images. The book design, started in the previous spring semester, is refined and finalized using the submitted images and other content. Files are then prepared for the printer. All stages of the process are executed by student designers with support from the instructor. A “digital” asset is created to supplement the book (e.g., a video highlighting the book content.) The final book is distributed to graduating students at the end of the school year. The video is also released at this time.
Independent Study
3 studio credits
Juniors and seniors who wish to pursue a special project not covered by the parameters of their department’s curriculum are eligible to apply for an independent study course. Students must submit their study goals as a detailed proposal for approval by the department chair. Proposals for an independent study must be made prior to the course adjustment period for that semester. Please contact your department advisor for specifics.
Internship
3 studio credits
Students can gain valuable experience and broaden their professional network through an internship with an employer. Internships-for-credit are available to juniors and seniors who have earned a cumulative grade point average of 3.25 or better. To receive credit, students must apply online during the designated application period, be approved by the Career Development Office and registered for the internship by their academic advisor. Students need to work 150 hours during the semester (usually 10 to 15 hours per week), participate in a weekly online course with other SVA interns, and complete midterm and final self-evaluations. Elective studio credit is awarded for the successful completion of an internship. For more information go to sva.edu/career.
