Brand Identity-Creating an Image | Feb 2 - Apr 13, 2026 | 6:30-9:00 PM | Continuing Education | School of Visual Arts | SVA NYC

COURSE FINDER

Brand Identity-Creating an Image

Feb 2 - Apr 13

$400

If you would like more information about this or any other course offerings, please contact a SVACE Course Advisor at:

Location

136 West 21st Street

Faculty

Anita Zeppetelli,

Principal, Azura Design, Inc.

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a consistent brand, such as identifying a company's personality; designing a logo; creating the visual elements that support the new brand; and developing and designing its visual voice for multiple uses, including print and packaging. Students will complete design projects that explore a range of applications through exercises, group critiques, research and presentations.
NOTE: All students with an active registration in this course will be given free access to the Adobe Creative Cloud. This section of DSC-2243 is held on campus at SVA.

Course Number

DSC-2243-A

Credits

2.5 CEUs

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